As a PR professional, you have many Smartphone applications available on both the iTunes App Store and the Google Play store to make your job much easier. Since most of these apps are free or very affordable, you should definitely take advantage of this new technology. Here are some of the top Smartphone apps for PR professionals.
Business Calendar Free (for Android)
Since it's cumbersome to carry a physical calendar or agenda with you wherever you go, you should get a calendar application that will allow you to check what needs to be done and what events need to be attended, whilst also allowing you to add tasks and events to your calendar on the go. Best of all, this simple app connects to your Google Calendar.
If you want a Smartphone app that simply functions as a to-do list, you should stick with Clear. This apps has a beautiful and very colourful design, and you won't have any trouble using it.
This app works mainly through gestures. For example, you swipe an item on your list to mark it as complete and you pull down on a list in order to add an item. The lists you create on clear are stored on iCloud.
DropBox is a free app that is perfect for storage uses. They give you an initial 2GB of space for free, which is plenty for many PR Professionals. Also, by completing a few specified tasks, they will give you an additional 500 MB. Should you need any more space than that then you will have to pay, but this is a great on-the-go storage application which reduces the need for a USB hardrive.
As a PR professional, you probably attend plenty of meetings and have to answer and make plenty of calls. Fortunately, you can do this anywhere you wish with Skype – which allows you to make free calls over the internet. If you're using Skype, you should have access to a strong WiFi connection or 3G/4G, and your phone should have a good front-facing camera if you wish to use the video chat features.
Documents to Go
Although it's expensive compared to most apps at about $15, the price is well worthwhile to any PR professional who constantly needs to access documents on the go. Like dropbox, this app allows you to download, view, and edit documents. However, if you use the free version of Documents to Go, you will only be able to view Word, Excel, and PowerPoint files.
PR professionals spend a lot of time away from the office trying to sell their client's service or product. Although they often can't take their computer with them, they can easily take their Smartphone. Fortunately, as you can see, there are plenty of Smartphone apps available that will meet your needs for communication and organization on the go as a PR professional.
These top PR apps were reviewed by Jonny Grant on behalf of PR Agency One, a Manchester based digital PR firm who specialise in B2B PR.