Fascinating SEO Tactics That Can Help To Grow Your Business

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Search Engine Optimization (SEO) plays an important role in the ranking of a website in search results and redirecting more web traffic to your site. Your website should be for SEO friendly for higher ranking   in search results. This article covers the top 5 SEO tactics to increase the organic traffic on your site and boost your business.

 1. Enhance user experience throughout your site

An excellent User Experience (UX) will result in visitors spending more time on your website which also reduces the bounce rate of your site. Some of the best ways to improve UX are:

·    Creating your posts easy to read- Increase the readily of content by splitting it into smaller paragraphs.

·    Use data-driven marketing tools like Google Analytics, Crazy Egg, Hubspot, etc. that help in increasing customer engagement and conversion for high ROI.
·    Improve site speed which is an important ranking factor considered by Google. A website with quick loading time 2 to 3 seconds approx. is fine to hold a visitor who would abandon the site if it takes more time to load. Many SEO tools are launched by Google to improve site speed like PageSpeed Insights to improve website performance, Think with Google to make a mobile-friendly site, etc.

 2. Emphasize on voice search optimization

Nowadays high-quality websites are using artificial intelligence (AI) and machine learning (ML) to implement voice search and most of the searches will be voice based in future for better user experience. To get your page link displayed at the top position in the voice search results, use the best practices for voice search optimization which include:

·     Use long-tail keywords in your content because most of the voice searches are based on long-tail keywords.

·     Use structured data or Schema markup as it helps Google to quickly track out what your web page is about. Google has provided guidelines for Schema markup explaining the type of code required by you and its implementation.

 3. Social media integration and website security

Align your marketing strategy with social media channels for the target audience and get potential leads.    Social media integration facilitate people to easily find your business at top positions in search engine results while searching for products associated with your keyword. Social media integration has an enormous potential to drive traffic to your website.
·     You should also add social media buttons like Facebook, Intagram, Pinterest, Twitter, etc. on your blog posts to enable people easily share your posts liked by them.

·     Enhance your website security by choosing https (website runs on a secure server) for your domain rather than http and add an SSL 2048-bit key certificate that will count for higher ranking as per Google norms.

 4. Page title and content

Your website should have high-quality content that explains the purpose of different web pages. Simply stuffing the content with surplus keywords is not recommended. So you should use keyword optimization tactics along with displaying a unique content on your site to hold the attention of visitors.

·     Website design should be SEO friendly. For this, leave enough space on your web pages besides the content.

·     Title is an essential part of a website so the page title should be unique and relevant to its content.

5.  Ensure fine mobile usability of your site

It is a well-known fact that almost half of the global e-commerce web traffic comes from mobile phones alone. So make your site mobile compatible to get more customers to your site. There are a lot of online resources available for SEO to make your website mobile friendly.  

Enable Accelerated Mobile Pages (AMP) for mobile which is used to build responsive and mobile-optimized content. The fundamental role of AMP is to collect information from web pages and displaying it in a convenient format for smartphones. The three components of AMP are: 

·        HTML tags used to make common web patterns.  
·        AMP JS library to control the resource loading.  
·        AMP cache which is a content delivery network for fast loading of content.

Besides the above mentioned 5 SEO tactics, you can also use data-driven marketing tools like Google Analytics, Hubspot, LinkedIn Lead Gen Forms, and Crazy Egg, etc. These tools are very useful to get keywords suggestions, insights into the traffic on your site, grab more leads to your site and increase your return on investment (ROI).

Author Bio:

Paru Saxena is the Sales head at TechIngenious, a mobile app development company in India. He is passionate about writing and has been writing for the last 5 years. He has vast experience in digital marketing and web application development.

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TechFond - Latest Technology | Analysis | Enterprise | Startups | Product Reviews | How Tos: Fascinating SEO Tactics That Can Help To Grow Your Business
Fascinating SEO Tactics That Can Help To Grow Your Business
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