Digital Marketing For Developers - Everything You Need To Know

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This is the time of distractions and disruptions. There is so much going on the internet and the time is limited for the content consumers to go through everything and decide the best fit for their requirement. This leads to an increased dependency on the website ranking and positioning by search engines like Google which have algorithms in place to match the query with the best possible result. The content producers, services providers and businesses have to invest more time, energy and resources to have a digital strategy in place and the developers need to keep themselves updated with the latest market trends in order to develop a 360-degree website which appears in the first page of the search engine. Once the plan is in place, the execution can be a cakewalk when done right. The following aspects are to be tackled for faster results. 

Social Media Strategy

“The power of social media is immense and when channelized correctly, it can be used for building a brand from the scratch”, says Mr.Senthil of Swag Swami, an e-commerce store. From awareness to engagement to involvement, social media is the key to create a strong brand recall value in the minds of the customers. The social media strategy involves posting interesting content regularly on all channels including Facebook, LinkedIn, YouTube, Twitter, Instagram among others and starting meaningful conversations with the target group to entice & increase more followers. 

Search Engine Targeting 

Every time a query is typed in the search engine, series of parallel algorithms run in the backend and revert with the most appropriate solutions within seconds. The process requires things like matching keywords and hence posting grammatically correct & inter-linked content on the website make it easier for the search engines to find the website and revert with it in the very first page. Other techniques like meta descriptions, image tags, rich inbound content and strong backlinking are also some of the good ways to get featured in the first page. 

Content Calendars

Content forms the core of every marketing plan and it should be strong, concise, clear and precise to make the most powerful impact on the consumer. Maintaining strong editorial calendars for website pages, social media pages and videos can help in overcoming the battle of being on the top of the search engine. The idea is to offer the solution to the person typing the query and only a well-written content can achieve so within the seconds of interactions. Making it count is what the developers need to focus upon. 


Digital Campaigns 

In order to further support and distinguish between the competitors and provide an easy choice to the consumer, digital campaigns can be planned focusing on the core messaging and building connect instantly. There are both paid as well as unpaid digital campaigns. While paid campaigns can be implemented using features like AdWords, text ads, banner ads on partner websites as well as search engines, unpaid campaigns are implemented on the owned media and are also regarded as authentic form of communication. The developers need to understand the bidding strategy, PPC (pay-per-click plans) in order to gain maximum outcome from lesser investment in digital advertising. 

Email Marketing

Email marketing is another effective technique to target the core group and communicate about the services and products directly by landing in their mailbox. Some of the effective mass mail services can be used by subscribing to their annual plans and by including a CTA (call-to-action) in the communication, a trigger can be initiated with the target group. 


CRM Integration & Chatbots

The entire point of marketing services is to leave a lasting impact by creating a good experience and earning a loyal customer. The CRM softwares can help in keeping track of every activity on the website and the installation of chatbots can create a huge difference by providing a definite direction to the website navigation, an example of which can be seen here. This also helps in bringing in more organic traffic which further increases the ranking in search engines. 


Lead Generation 

The final step of digital marketing is to generate relevant leads for the business and in order to get a qualified lead, a combination of the above mentioned techniques is required and generating good business then becomes simpler. Digital Marketing can be mastered by getting a hang of the above skills and using appropriate combinations according to the requirement. 

Author Bio:
Mohan is a Junior Associate at Swag Swami, an online E-Commerce portal for coding T Shirts in India. He is also an avid gamer who spends his free time logged into Steam. He also practices Yoga and meditation regularly and teaches Yoga at the Cosmopolitan Center in India.

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TechFond - Latest Technology | Analysis | Enterprise | Startups | Product Reviews | How Tos: Digital Marketing For Developers - Everything You Need To Know
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