Apps are launched and added in the play/app stores every
day! The mobile app industry isn’t new in seeing startup businesses coming up
to try their luck, some having a boost, a few running at par and the rest
leaving the battleground with unsuccessful outcomes!
Showing up an impressive
number of installs isn’t the final result, instead, it's just a milestone! The
huge challenge for any app-based startup entrepreneur is to find a consistent
focus among the various highs and lows understanding what to avoid post-launch.
Numerous mobile app
development companies prefer to showcase the challenges standing
ahead right after launching the application which can give you a complete heads
up to security and stay prepared for the holdbacks in the way.
Let’s check out a quick list
to know what could be holding you after your app hits the market-
- Establishing your presence
You might
have thought at your best and the business idea is truly the one that the world
has not seen before. But, the relevance will come up only with the targeted
audience finding the product/service of use. Another aspect of losing the app
in the crowd is when you lose your monopoly, or nothing distinguished than the
other applications having a similar business model.
- Scalability
App
entrepreneurs are required to analyze each aspect and understand the difference
between scalability and growth. It’s a thin life differentiating between your
business being scalable or urging growth which required a strong strategy
backing the same. Scalability means that the expenses you’re incurring are kept
low while the margins you’re receiving are either high or at least at par.
While in case of growth, it can be termed as a complete strategy where you’ve
implemented a strategy to increase the investment and promotion tactics to
multiply the gains. Focus on growth which brings you long term effects for each
effort in the app journey.
- Marketing
Marketing
is the essence of your business! You might have achieved the preset target but,
that doesn’t ensure that your app may have a long run! The way how you decide
to market your mobile app can be the biggest deciding parameter of either it
will turn to be successful or end up lacking the spark. There can be a number
of factors to consider like the budget you’re comfortable to invest in
promoting the app, the list of confusions you might incur or the struggles
which are required to set aside. The moment you get the perfect answer on how to
market the application, half of the battle is already won! Always intend to
spend on fixed ROI rather than keeping experiments at every stage.
- Funding
Money
fetches money! You won’t get an easy road to success until you spend tactfully.
Once the expenses kick off, you may feel less of funding, half of your backing
fund will run out only in experimenting the best strategies to market the
application. You must have funds in-store and the investors in the panel to let
you stay safe while experimenting on business promotion strategies.
- App Updates
You can
never put in all the required features and elements right in the initial launch
phase, there will always be something new which can be added or tweaked and
even removed. Developing an app is a continuous process wherein the process
doesn’t end and has a lot to blend for a better outcome. Constantly updating
your application can help your users connect well with the increased user
experience. While in case you’re not interested in updates, chances are that
your app and its users base will ultimately succumb to non- existence because
of the simple fact that it has never been looked over in terms of maintenance.
- Fluctuating Market Demands
Doesn’t
matter how accurately you have planned your business model it may not always be
of the same relevance as it is today. Market changes constantly and so does the
choices, people may stop using things completely which they used to love at
some point in time. The best possible solution for this can be changing the business
models as and when required, it is hardly any app today which can promise
survival in the market running on the similar business model it started
operations with.
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