While technological advances in every sector of the world, it is inevitable that people witness more digital screens, displaying additional content than before. In fact, the well-known research firm, Progressive Markets, stated that the global digital signage market is expected to grow at a CAGR of 7.1% from 2017 to 2025.
The term digital signage goes hand in hand with the word “screen”. In addition, customers who invest in digital signage think they bought a simple digital screen that can be placed anywhere to display or advertise content. However, they often ignore how digital signage can be used to improve customer experience.
That being said, the evolving technology and rapid digitalization have led to numerous trends in the digital signage industry to improve customer satisfaction and enhance the quality of digital screens. Here are the most interesting trends in the digital signage market.
1. Ultra-slim screens
Visuals are a vital part of the user experience; however, the aesthetics are as important as any other aspect of advertising. Thus, one of the biggest factors in the success of a digital signage system is how effectively the screen fits into the surrounding. In short, does the screen blend in or stick out like a broken bone?
Therefore, the sleek designs of the screen would be necessary for the digital signage market. In addition, in the next couple of years, consumers would show an inclination toward video walls. Video walls provide a wide range of benefits such as the potential for interactivity and not to mention an additional surface area. Recently, Panasonic India unveiled its new range of digital signage solution named SignEdge. Moreover, the company launched a new range of 4K video walls and professional display monitors that can be easily integrated with the SignEdge solution. The new launch proves that the trend of how screens look is here to stay, and it also focuses on how they fit together and the surrounding looks like.
2. Interactive displays
More interactivity offers more user engagement! Thus, interactive signage displays help to make a campaign more successful. Although it is hard to achieve a seamless interactivity, the recent technological breakthroughs have helped achieve better connectivity and easier integration. Apart from interactivity through touch, voice recognition and behaviour patterns play a vital role in the growth of the digital signage industry.
Moreover, thanks to the development in the sensor industry, the content has become more personalized and can be adjusted as per the real-time situations. For instance, during a sunny weather, advertisements for outdoor activities and swimwear will get displayed. Thus, the content will not be scheduled but will be responsive and get updated every day to engage more consumers.
3. Integration of AI
Artificial intelligence (AI) has entered into the digital signage industry, allowing unprecedented scaling of data analysis and integration. With the help of AI, data feed can be transformed into messages without outside intervention, which would enable better integrated and linked promotions. AI-based digital signages help shift through the humongous amount of information and make suggestions regarding what type of the content should be displayed where and when offering cross-promotion on a new scale.
4. The era of digital security
At a time when even the smallest part of an advertisement is connected to the internet, digital security would be more important than before in the future. Only a minute of unapproved content would bring down the campaign and lead to a major legal headache. Thus, media owners are investing more and taking every effort to secure their network. In addition, major media agencies are collaborating with firms that offer a complete commitment to security. Today, software and hardware providers that undergo testing and prefer security certifications in hand are becoming more prominent. As cybercrimes continue to feature on the front pages of newspapers, the digital signage market is concerned with the security of the content.
Digital signage is the next big thing in the advertisement, and technological advancements could improve the traditional ways of marketing to improve the user experience. It has become clear not to catch an eye of a user, it takes more than a slim and high-resolution screen. Furthermore, a personalized, interactive, and responsive content has become the new mantra to succeed in the digital signage industry.
Author Bio: Swamini Kulkarni holds a bachelor’s degree in Instrumentation and control engineering from Pune University, and works as a content writer at Allied Market Research.She is deeply fascinated by the impact of technology on human life and loves to talk about science and mythology. When she is not glued to the computer, she loves to read, travel, and daydream about her areas of interest.
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