Improve Your Brand Image Using Technology And Get More Borrowers


With the increase in competition in every sector, standing out of the crowd is the only viable option to achieve market share. Organizations and individuals are in pursuit of a better brand image and more business with mortgage software solutions.

In today’s age of digitized society, there is some need for paying heed to ones image, professionally and personally. It has become more important than ever before. Consumers are used to finger-touch purchase mechanisms, which have advanced tools for purchase comparison, flexible payment options, and lucid buying procedures. Therefore, consumers want the same experience. Applying or purchasing a loan needs to be compared with different loan policies, before zeroing in on one of them.  

Lending institutions capitalize on this behavior and try to offer better experiences to borrowers. It has been seen that potential borrowers undertake extensive research on their mobile phones and tablets while looking for loan.

That is where smart lending institutions can intercept them, with their new products and services. Selling loans is tricky business, where the window to impress customers is very less.

Customers need to have their doubts addressed from single source. They want the loan process to be less cumbersome, fast, and reliable. While buying loans, which are long-term commitments, customers seek maximum communication from the institutions. They hate numb one-way communications; rather prefer interactive message boxes, where queries can be answered. 

Simplicity is the best way to enhance ones brand image and auto-fill of submission forms can be one such option. To draw more customers, the entire verification process can be online. Photographs and documents along with checks can be attached within a few clicks.

The idea is to shorten the loan-processing cycle and give a better experience to borrowers every time. It is advisable to make the organizational website as informative and interactive as possible. Customers tend to have their first impression from a website. They develop trust based on customer reviews given on it and model their future decisions based on the same.  
One of the best ways to achieve more customers is investment in professional branding exercises. But you need to know your targets. A lot of expense goes into hiring experts and developing campaign material, none of which can be wasted by shooting in the dark. Data-driven targeting can be achieved by developing one’s own platform, with mortgage software for different social media platforms and other touch points.

Leading institutions allocate dedicated client relationship managers, who act as single-window contacts for customers queries. This invokes a feeling of trust, as customers are able to get their doubts clarified in no time, leaving no room for suspicion. This is besides an automated system which lets customers resolve their queries.  

In today’s digital world, marketing without search engine optimization is unthinkable. Therefore, adequate efforts should be taken by organization IT teams. Prospective customers will usually choose between the first two of their search results. With the help of big data, organizations can also launch email campaigns to prospective customers, based on their credit scores, and increase their organic traffic. If any prospect has inquired about a hose or a car, the institution may then send an email according to customer preferences. No amount of tactics can be helpful, without the proper help of analytics. Big data, along with advanced analytics, can be of immense help to lending organizations, as it makes underwriting swifter, mortgage deals more customized, and customers happy. It gives a whole lot of insight on past buying pattern and choices for you to maximize your information-driven results.  

Author bio:
Ashly J is a finance software consultant and has over 8 years of experience in Mortgage Lending Technology. She has also worked in several process improvement projects for global customers in mortgage servicing software management and warranty management



4G,1,A/B Testing,2,Aerospace Engineering,2,AFP Consortium,1,Agile,2,AI,5,amazon,4,Amazon india coupons,3,AMD,1,Analytics,2,android,28,android phones,2,Anonymous,3,Antivirus,1,app,24,App Development,6,apple,32,apps,5,Artificial Intelligence,8,Assurance,1,asus,1,Audi,2,auto,7,automation,2,automation software,11,automotive technology,11,banking,1,Big data,2,bitcoin,3,BlackBerry,5,blockchain,4,blogging,1,BMW,1,branding,1,brands,2,browser,2,Business,18,Business Analytics,2,Business Intelligence,1,Business lesson,18,Business models,6,business strategy,24,Business Strategy Model,16,Business Success Story,7,business techniques,24,cameraphone,5,car,15,car technology,11,CES,1,chromebook,3,Cloud computing,6,cloud Technology,5,CMS,1,coding,1,companies,3,Consortium,1,consulting,1,content marketing,9,corporate,1,coupons,3,CRM,2,CRM Software,3,cryptocurrency,2,Customer experience,8,Customer Service,7,customer support,4,cyber crime,5,cyber security,27,data,3,data recovery,1,deals,1,Dell Streak,1,development,9,devices,2,DevOps,1,digital currency,1,digital marketing,23,Digital Transformation,2,disk,1,e commerce,1,eBay,1,ebook,1,ecommerce,8,Electric Cars,11,electronics sale,2,elon musk,2,email,1,energy,1,enterprise,11,Enterprise Security,2,enterprise technology,9,entrepreneur,3,entrepreneurship,7,ERP,2,facebook,24,file conversion,1,financial tech,1,fintech,1,firefox,2,firefox os,2,Flipkart,2,Front-end Development,3,future business,10,future technology,34,gadget,33,gamail,1,games,6,Games.,1,google,20,google cars,1,google glass,3,Google I/O,1,Google+,8,goole ranking,1,Graphics Card,1,Green energy,1,hackers,18,hacking,14,hardware,5,Healthcare,1,HealthTech,1,Home Automation,1,Hosting,3,How To Guides,22,How Tos,17,icloud,3,IDE,1,Infographic,2,Information Technology,19,infosec,14,innovation,52,internet,8,Internet Explorer,1,Internet of Things,8,Inventory Management,1,ios,18,IoT,10,ipad,8,iPhone,14,iPhone 8,1,IT certification,1,IT Operation,1,IT Service,2,IT services management,3,ITSM,2,iWatch,1,Jabong,1,JavaScript,4,JS,1,Kubernetes,1,laptop,3,LinkedIn,2,local business,1,Lotus Notes,3,MacBook,3,mackbook air,2,Magento,1,Managed IT Services,3,Mark Zuckerberg,4,Mercedes,1,messenger,1,microsoft,6,mobile app development,28,mobile apps,30,mobile broadband,1,mobile enterprise,15,mobile recharge,2,mobility,18,mobility management,11,Motorola Xoom,1,Myntra,1,network,4,nokia,1,NSA,2,Nvidia,1,Objective-C,1,Omnichannel,1,OnePlus Smartphones,1,online course,1,online education,2,online recharge,1,online shopping,4,open source,1,opreating system,5,Outlook,2,P2P,1,page ranking,1,patent,1,Payment,1,PayTM,1,pc software,1,photoshop,1,playstation,1,Porsche,1,process management,4,Procure,1,programming,4,programming language,5,Python,1,Quality,2,Redbus,1,remote control,1,renewable energy,3,review,10,SAAS,4,sales,2,Sales Funnel,2,samsung,7,scrum,1,search engine,4,Search Engine Optimization,2,security,15,Self Driving Cars,11,SEO,9,smartphone,14,SmartTech,1,SME,1,sms,1,Snapdeal,2,social media,12,social network,11,software,14,Software as a service (SaaS),5,software development,17,software methodology,8,Software Outsourcing,2,software review,4,Solar,1,Solar energy,1,Solar power,1,startup,10,steve jobs,3,storage,1,strategy,1,Supercars,1,sustainability,1,Swift,1,tablet,9,team management,3,tech,4,tech conference,1,Tech event,2,Ted talk,1,Tesla,2,Tesla Motors,3,The Internet Of Things,2,timeline,1,toolbar,1,tools,2,torrent,1,touchscreen,2,trdx,1,tutorial,2,twitter,3,udacity,1,udemy,1,ultrabook,1,USB,1,video,2,video editor,2,virtual phone,1,Virtual Reality,4,Volvo,2,VPN,3,VR,2,Wearable gadget,2,Wearable Tech,2,Web 4.0,3,Web Development,9,web technology,12,Wi-Fi,1,wikileaks,2,windows,7,windows 10,1,Windows 8,8,Windows 8 Preview,1,Wordpress,3,workplace,2,X Mountain Lion,2,xcode,1,xp,1,
TechFond - Latest Technology | Analysis | Enterprise | Startups | Product Reviews | How Tos: Improve Your Brand Image Using Technology And Get More Borrowers
Improve Your Brand Image Using Technology And Get More Borrowers
TechFond - Latest Technology | Analysis | Enterprise | Startups | Product Reviews | How Tos
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy