Have you ever wondered or thought that you have been missing something really important on LinkedIn that will actually help you grow your business. It’s really hard to keep up with the functionality of the social media sites. This is something that the teams in most of the business organizations find it really hard to keep themselves updated, so given below are the top 10 LinkedIn Ninja Tricks by experts you will need to be aware of this 2018.
Introducing yourself to your customers: If you are comfortable enough in building a relationship with your customers on LinkedIn, then feel free to go through his or her contacts. Copy and paste a short list of names that you wish to be introduced to, and message him asking if he would like to have a quick intro for you to each of them. Include a blurb a person really wishes to do so. This is one of the best ways of getting quick intros.
Start posting with a high-quality content: Through a good content you can actually hit the right content and accomplish the goals you wish too. Good content helps in teaching you how you can solve an issue or a problem and how you could do the job in a much better manner. Through this, you will be seen as a thought leader in space. Each aspect will naturally lead you to more business if you offer them a real value.
Your Employees should show faces: Encourage and ensure that your employees are creating and completing their profiles on LinkedIn. These can include relevant job history, appropriate business photos, professional connections, and description of how it will help you with your business.
Free In-emails to LinkedIn Members: This is right. You can send in 15 messages per month instead of expensive in-mails to people who share the same LinkedIn groups with you. All you need to do is go to any LinkedIn group, click on the member’s link just before the group title, and it will open up the member's list for you. Using this method you can then scroll down manually to find people whom you can message. You can use their name to see the icon which you can click and then send them the message right there.
Boolean Search on LinkedIn: Similar to google most individuals even today don’t have an idea that even LinkedIn search allows the users to help you get targeted results. Say for example if you wish to find results containing the exact phrase, use quotation marks to enclose the phrase, like “HR Manager”, “Environmental Consultant”.
Customizing Your Website: This is one basic thing that each and every one of us should be doing. It’s simple. Having a call to action button attracts more attention of all the clients and customers, having a generic link that says my website. Make it look good and sound sexier so that when people come to your profile they begin to feel inspired to click on your links and go back to your website.
Viral Marketing: Have things directly posted on LinkedIn. This is one of the most powerful tools available on LinkedIn today. If your posts begin to gain some momentum, LinkedIn will have a spotlight put behind one of their categories. Doing this will help your posts get thousands of readers depending upon the relevancy of the article. Through LinkedIn marketing, you can easily reach out to your readers in a way that would not have been possible on your own blog or even by sharing an article on LinkedIn.
Connecting Through Twitter: Chances are there to increase even more if you have been pretty active on Twitter. And if you are you can then amplify the reach of all your updates just by connecting your Twitter account to LinkedIn. These days every twitter update is reposted by all the LinkedIn followers.
Asking Questions: It’s always good if you continue asking questions of people you are always connected to. Most connect with professionals but do not stay in touch with them later. So make use of your status updates to engage with people who are connected with you, so that you can still stay on top of their mind. Share the latest industry trends, motivational quotes, and general business questions. You will then be surprised of how people begin talking on their own.
Adding Up Your Company Profile: LinkedIn is constantly engaging its platform and one of the major things that it has been lagging even today is the company page section. Now, this allows you to share information, add videos related to your products and services, giving insights about your company and people working here.
There is no better way than to step your business game on such a great platform, rather than just to be active on LinkedIn. The platform even today is constantly making improvements so that the individuals and the businesses can get the most out of it. So what do you think? Do you still use the above mentioned LinkedIn marketing strategies? What’s your experience? What other tips would you like to share? Please leave your comments below.
The Author
Michael Lundberg is the Marketing Executive at Ampliz, specializing in email address verification software. He likes to pen down his thoughts on the latest social media and digital marketing trends, helping the organizations increase their ROI.
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