When you first created your site online, it was more than likely fine for the time. Today though things have changed; technology has changed so much over the last decade. These changes mean that the website that was once perfect for your business may need a bit of an upgrade to ensure you are getting the most of your business online. Keeping up with technology is really important to ensure you can achieve what you need to online.
If you do have a website online, or you are looking at setting up one from scratch, you will have some idea of the importance of an effective website. This importance is massive and can make a big difference to business success. Your website is your shop window online and the image that your business promotes to millions of potential customers. Your website can reach a serious number of people and the impression your site makes will be the deciding factor for many potential customers and whether or not they convert to actual customers.
So it's clear why it's important for a website to be looked after and kept up-to-date. You can decide whether it's time for you a website redesign simply by considering your answers to a couple of questions.
The first thing you need to think about is whether your business has changed recently. Every business changes over time whether it's in size or in the products and services you sell. If your website is not aware of these updates and doesn't reflect them, then it should. Website redesign will definitely be required if this is the case for your website. Your website no longer gives potential customers the information they need, nor does it promote your business for any positive changes you have implemented. If your website is outdated, you could be missing a massive trick in utilizing search engine optimization.
Another great way to determine if you need to invest in website redesign follows on nicely. If your business is being outranked in search engine results, then you need to think about your options. This could be because search engine optimization (SEO) efforts were short-lived and implemented a long time ago, it could be because fresh efforts are required, or it could be that your website was created at a time where SEO wasn’t seen as significant. SEO means your website is more visible, you will see more traffic as a result, you can create additional avenues to invite traffic to your website, you can combine social media optimization to reach even more people, and you can work to naturally climb above the competition in those results. Website redesign can increase your ranking in search engine results. This is really important as most people reply on search engines today and will choose from the top three or the first page.
These are just a few examples to give you an indication of what to look for. You can consider how well your website is performing for you, whether you update your site enough, if your site looks outdated, how easy it is to navigate your site and if your site can be viewed on other devices such as tablets and smartphones. Make these considerations and make the decision that can benefit your business and your profits.
About Author: Kristina Louis is a freelance writer . She is an internet marketing expert and has researched website redesign using the web.